What is SEO?
SEO, or Search Engine Optimization, is the process of improving a website’s content and technical elements to make it more relevant, trustworthy, and visible to both search engines and users.
It’s like making your website more attractive to search engines—so they want to show it to people.
Why is SEO important?
SEO directly affects how visible a website is to search engines, improving a websites ranking and traffic.
Unlike paid ads, SEO generates organic traffic that does not require ongoing spending and is sustainable over a long period of time.
Search engines view websites with well-executed SEO as more authoritative and trustworthy, which can provide a significant competitive advantage in search rankings.
How can SEO help your website?
Most people never scroll past the first page of Google. In fact, according to data from Chitika, 95% of all website traffic goes to results on the first page, while only 5% make it to the second page.
That’s why SEO is so important—it helps your website gain the visibility it deserves and connect with people who are actively searching for the products or services you offer.
More Visibility=More Opportunities
Good SEO brings organic traffic—visitors who find your site naturally through search engines.
Unlike paid ads, you don’t have to pay for each click. Once your site ranks well, it can keep attracting visitors day after day, for free.
Think of it like a 24/7 sales tool: people search, your site shows up, and they come to you.
A more detailed break-down of SEO and how it works.